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Digital marketing Free course so buckle up and let's get started and so in today's world everywhere you go it's all about digital so today it's lecture is gonna be about

all the different marketing channels available piece them together put together a little digital marketing course for you so first off before we get started I want to talk about

what is digital marketing and really digital marketing covers a lot of areas it's very broad and really what it refers to just marketing that a company does a person

does an individual a group an organization and they do it in the form of an electronic device or with the aid of the internet so that's really what digital

marketing is it's just having something digitally not something tangible like a billboard or newspaper or TV and with that there are lots of places where you can apply digital

marketing and so electronic devices we think of mobile devices and so you can certainly use mobile as a form of digital marketing in order

t so that's the great thing about digital marketing it's useful in that we get data in some cases instantaneously and we're able to make changes in order to optimize

that campaign we can also you know provide personalized user experience so meaning if we know who our target audiences on say Twitter or LinkedIn or Facebook we can really

cater our messaging to that group probably most importantly is that digital marketing compared to traditional forms of marketing and allow us to really reach a global audience very easily

very easily at a very low cost that's the key so if I want to target people in India or Nepal or Pakistan I can certainly do that and I

can do that with the snap of a campaign and I get data back and based on the data I can tailor that experience even better really just allows us

to really hone in on a particular audience anywhere in the world very quickly so these are just three of the main reasons why digital marketing is useful some other

experiences or uses for digital marketing again it provides a cost effective alternative to traditional marketing so you know for those that are familiar with purchasing advertise on say TV

or radio you have to pick a spot you have to pick a program and pick a timeslot associated with that program so somebody's watching a program and and that

program tends to draw in a specific target audience then you want to show your ad around the time and that program is slotted to air on TV because you

know you're likely going to reach your audience however to purchase that timeslot could be competitive and could be very costly where there are forms of advertising and paying for

advertising digitally and those forms are cost per click or cost per impression and so using a cost per click or cost per impression model allows you to wheelie go

head to head and kind of an auction style format where you can control how much you pay and potentially get that prime spot in front of your target audience

so it really does become cost effective and it allows you to make small investments to get a really substantial return on ROI so let's just say your cost per

click is only 10 cents but you're selling a product for 10 dollars well all you need is one click in one sale to generate a very substantial return on

investment and so knowing that you get metrics back on a campaign you could slowly or quickly optimize that campaign towards a very positive ROI then another use for digital

marketing just enables targeting users based on their actions and preferences so again we can really hone in on who we want to target it really depends on the platform

but if you take Google ads for example and you want to target the Display Network well we know we have demographics we know we have topics we know we

have interest we know we have retarget audiences in segments audiences we have age we have gender so you have a lot of options available to choose from to really

hone in on who you want to target and we talked about remarketing is another form of digital marketing so you can set up a marketing campaign so if somebody

comes to your website and does not purchase the product or service that you're offering you could take action on that behavior so I can retarget it's my group of

people who didn't purchase that's retargeting or you could do it via remarketing and basically that's the beauty of digital marketing allows

your intended audience and allow that targeted intended audience to really understand who you are because they're gonna see your ad in the form of a banner or in

the form of a video or in the form of text and so that's the beauty of digital marketing you can really reach a lot of people and a lot

of people who might be interested in your product or service and then digital marketing provides a platform for you to be interactive with your audience helping you stay relevant

and competitive and the best.y how do we optimize our site in order to be relevant in the eyes of Google well it really comes down to a two-pronged approach

you have on-page SEO you have off page SEO on page has everything to do with your website in order

then Google will naturally add in site links underneath your organic listing to links to other pages on your site so that's on-page SEO and now we're gonna look

at off page SEO okay so off page SEO involves using promotional methods beyond just optimizing your site for example optimizing your title tag a meta description.

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