Artificial Intelligence in Digital Marketing 2020
Artificial Intelligence in Digital Marketing 2020
In this clip, we're going to talk about how digital marketing is going to change in 2020 but before we do If you're interested in marketing, business, entrepreneurship, growth, whatever it is exactly. We got you covered. So let's talk about this.Artificial Intelligence in Digital Marketing 2020 Digital marketing is changing every single day. In fact, I have a clip from the marketing school podcast where we talk about how it's changing every single day. We, in our days SEO is going to change into more and more voice search and when it changes into voice search, what you'll see is like you have rich snippets and Google taking your data.Artificial Intelligence in Digital Marketing 2020 It's going to get even worse in which they're going to just take your data and show it through a microphone or a speaker and you're not going to get anyone coming to your website because of that. In fact, look at this. Google, I think in the last, uh, in 2018, I believe they made over 13,000 changes to their, to their algorithm. So things are changing all the time. So if we think about this like, look, guess what, Linkedin, we now have access to linkedin life and this is as of recently and a lot of things, look, Instagram has live, linkedin has live, Facebook has live, there's Lyme everywhere, right? So video is just going to continue to get bigger and bigger and bigger. Um, and I just don't see that changing. Artificial Intelligence in Digital Marketing 2020Like technology is getting better. Our bandwidth is getting better too. People are talking about 5g I don't see, I don't see that going anywhere. So video has to be in your strategy now because we feel, look at a video like this, we actually repurpose this into short little a social clips as well. We also repurpose this into audio.Artificial Intelligence in Digital Marketing 2020 We also might repurpose this into a blog post. So we have a lot of different, um, we can create a lot of different pieces of content just by utilizing video, you know, if we're wearing microphones. So the quality is pretty good. And, um, you know, if you're listening to this on podcasts, this actually came from a video in the, in the first place. So video is going to get bigger and bigger.Artificial Intelligence in Digital Marketing 2020 The engagement that we're getting from these live videos is super high. Like the next thing we're going to say is, sure video is big, but like when you go live you can simulcasts. So we simulcasts to Facebook, youtube, twitch, also the linkedin at the same time just to go live. Look, that's great, right? Engagement is great around delight videos. You think about the gamers that are, you know, people that watch spend hours and hours watching gamers play. Um, that is from live streaming. So live streaming is going now where video is going to get bigger and bigger. Amazon is actually coming out with live streaming too, so that if you have products out there, you will have the ability to run live streams on Amazon too. Next thing that I want to talk about was voice. Even though you have a Amazon Alexa, you have all these different, or maybe you have a Google homes, like it's very, it's very primitive right now.Artificial Intelligence in Digital Marketing 2020 You can ask all, I talked to my, my Alexa belt is the weather right now. How's the weather? And then my second command is how's the weather for the next seven days? Those are the only two things I asked for right now.Artificial Intelligence in Digital Marketing 2020 The weather. Okay.Artificial Intelligence in Digital Marketing 2020 Um, it's gonna get stronger and stronger. And also when you ask for when you, when you're doing searches, I think on mobile right now, I think it might be like 40% or so of, of, of searches our, um, our voice, right? But it's very transactional. So what you have to be, be paying attention to is if voice search is getting bigger, you have to try and get that regs zero snippet because those are what, like an Alexa or Google home pull from when they answer a question, right? Like, you know, um, you know, what is the capital of California Sacramento, right? That, that like, that's, that's, that's how it works. Voice is going to get bigger and bigger. Um, you have to think about optimizing for rank zero and let's move on to the next thing. Rand Fishkin actually did a study, um, this is, uh, he did a study with jumpshot and this is on his blog, spark Toro. But the number of zero click searches are continuing to rise, meaning that when people land on a search result page, the actually aren't able to, they aren't going to click to go to the website. They're getting their answer on the page. So what you have to do is see if you're ranking for ranks are on that page, you have to make the most of the on Syrup SEO meaning you have to optimize that too. So if you, if you rank for a query, like how to tie a tie, maybe in that query you say, Hey, by the way, if you want to learn more about ties or style, go to Noah's tie blog.com. Okay.Artificial Intelligence in Digital Marketing 2020 Um, and you know, there's a little branding opportunity in there, so you have to learn how to do on Syrup SEO. Also on the other side, the reason why we developed a software that we have called click flow, um, is so you can optimize titles and Meta descriptions to rank higher to get a higher click through rates when it comes to when it comes to Google. Cause if you rank for something like a red shoes, and I'm another one, another title called a red shoes, uh, top review for 2019, you're probably going to click on the second one, right? It's got a better title..
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